Xirena

Xirena is a lifestyle brand whose roots reach from California in the 70s to the bohemian coastal town of Formentera, Spain. Founded by California-born creative director, Dierdre Roffoni, Xirena (pronounced SUH-ren-uh) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both effortless and accessible.

Made in Los Angeles, colourful lingerie, easy shirting, dresses and tops are quintessential to the brand. With a clever mix of boy meets girl, underpinnings turn into swim and day dressing turns into a night out. This unpretentious collection can always be worn two ways – casual with sneakers or dressed up with heels. As the brand continues to evolve, it’s promise is always the same: Xirena chooses the softest fabrics in the most comfortable shapes.