Toujours

The brand name, TOUJOURS, means "daily" in French. Designed by director Masayo Shimeno and crafted in Japan, the label aims to enhance everyday living through fashion by carefully selecting natural materials, emphasizing their textures and unique qualities, and focusing on comfort and subtle yet significant daily pleasures. Rooted in timeless standards and tradition, TOUJOURS creates a lineup that holds meaning for each individual based on their unique style and contemporary fashion sense.