PUMA
Born to a shoemaking family in a German shoemaking town, Rudolf Dassler had years of experience in footwear before he founded his own sport shoe brand PUMA in 1948. Through decades of innovation and collaboration with athletes, PUMA has become one of the world's leading sportswear manufacturers.
For over 75 years, PUMA has established a history of producing fast designs for the fastest athletes on the planet. A principle of adaptive dynamics guides PUMA's innovation in fields of thermoregulation, movement, and fit. Their multi-pronged ethos is to challenge conventions, ensure direct connection with athletes, take risks, remain open to unexpected possibilities, act on new ideas, and revel in the joy of sporting competition.
