New Balance

The New Balance story began in 1906 with the New Balance Arch Support Company making arch support footwear components and orthopedic shoes that used a unique three-point support system to correct fit, improve balance, and enhance comfort.

Over the following decades, the Massachusetts-based company established itself as a niche athletic brand while continuing to make and sell arches and other accessories. New Balance shot up in popularity with their "Trackster" in 1960, the world’s first running shoe with a ripple sole as well as the first running shoe to come in varying widths.

Today, New Balance continues their mission to empower people through sport and craftsmanship to create positive change in communities around the world. The company has partnerships with many sports leagues and teams and continue their high standards for production for their supportive well-balanced footwear.