INVESTING IN QUALITY
30TH ANNIVERSARY SERIES
Renowned for its masterful interpretation of classic American menswear, BEAMS PLUS is a private-label brand that was started in 1999 by Japan's lifestyle retailer BEAMS. Drawing inspiration from America's Golden Age, BEAMS PLUS sees timeless beauty in the functional designs of uniform fashion and strives to honor each tradition in its modern interpretations.
When was the brand founded?
In 1999. We’ve just turned 20 last year.
Beams+ Pocket Tee, Quilted Stitch 2 Layer Vest
Why did you start designing?
Just because I like fashion.
What is your favourite part of the design process?
Picking up materials and building up fabrics. For us, making our original fabric is putting lots of ideas together rather than simply selecting fine materials.
Beams+ Mil Smock Corduroy Patchwork Jacket
How do you define quality?
Being honest is my motto when designing products of BEAMS+.
Beams+ Mil Liner Parka Reversible
What’s special about the production of your brand?
Knowing the history properly and updating it in our modern interpretation such as functional material and details. King Of American Casual! Neo American Traditional(IVY)!!
Beams+ Button Down Broad Shirt, Fleece Crew Stripe
Who is your favourite author, or musician?
Ben Evans, Ben Folds. I like the tone of the piano.
What do you like to do when you're not working?
Video gaming. I only play the football game called eFootball PES, but I'm so addicted to it that I hope I could be a professional. I'm half-serious. Haha
